Thursday, September 12, 2013

What's CPA/PPD?

1. What's CPA?
Cost-Per-Action is an online advertising pricing model where the advertiser pays for a specified action, e.g. a form submission, completing a survey, joining their e-mail newsletter, buying a product, signing up for a website and so on.
Then the publisher, will upload his files (just like Pay-Per-Download) and the advertisers offers will be included into your download link, where the user that is downloading your file, will have to complete one of these actions.
Once an user completes an action through your link, you will be receiving the money that the advertiser paid for that specified country into your publisher account. And this is basically how CPA works.

2.What's PPD?
Pay-Per-Download is an online advertising pricing model where the advertiser pays the PPD network for advertising their offer, then the PPD publishers from the network, upload their files and when people download them, the publisher will make money, along with the PPD network administrators, while the advertiser will get the offer completion in return.

PPD acts like a middleman to CPA as they usually gets their offers from there, and the PPD administrators do also cut a bit of the money every time a file is downloaded.

Unlike CPA which has a gateaway for completion, PPD networks tend to use a download page only. However, it's more and more available to the PPD network users to use different lockers as a custom feature.

Leech
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